Days 1–30 · Establish accurate information
Deliverables: five-page matrix, missing-information inventory and accessibility/indexability checks. Writing and technical implementation are separate from the assessment.
STRATEGY • SAMPLE DELIVERABLE
SEO & GEO: a roadmap you can put into action
Scenario objective: help patients understand the services, identify the practitioner and make an enquiry. The first priority is accurate, verifiable information rather than publishing more pages.
5priority pagesOne language and market
90 dayswork sequenceSubject to the agreed scope
6tracking indicatorsNo ranking promise
Assessment and proposed actions
| Patient question | Page / proposed action | Required inputs | Acceptance check |
|---|---|---|---|
| What treatments do you offer? | Home: clarify services, location and appointment access. | Actual services, contact details and opening hours. | Clinic approves each fact; contact works on mobile. |
| Who will treat me? | Team: named profiles and verifiable qualifications. | Approved biographies, exact titles, languages and qualification sources. | No unverified title, review or accreditation. |
| What happens at a consultation? | Consultation: stages, preparation and common questions. | Actual process, booking conditions and contact person. | Clinical lead checks health-related content. |
| What will I pay? | Practical information: explain quotations and conditions. | Approved payment terms, insurance where relevant and exclusions. | No invented price or coverage. |
| How do I find you in Dubai? | Contact: consistent address, opening hours and telephone. | Details matching the clinic’s public business profile. | Test links and verify consistency across channels. |
From assessment to publication
Days 31–60 · Publish approved content
Possible separately quoted deliverables: revised pages, titles and descriptions, internal links and appropriate validated structured data. Markup must describe actual services.
Days 61–90 · Measure and adjust
Track impressions, clicks, relevant visits, enquiries, indexing issues and information consistency. For AI discovery: keep a dated log of prompts, responses, system and cited links; observations vary and should not be extrapolated.
Baseline: to be measured at project start with authorised access. No real statistics exist for this fictional clinic. AI citations depend on the system, prompt and time; they cannot be enforced. No medical or commercial outcome is promised.
A deliverable built around your business.
Tell us your goal. Your quote sets out the deliverables, schedule and budget before you commit.