Week 1 · Remove obstacles
Owner: developer. Simplify contact, surface the enquiry button and fix the menu. Deliverable: three tested journeys, screenshots and a change log.
DIAGNOSTIC • SAMPLE DELIVERABLE
Website audit: know what to fix first
The enquiry journey has three priority obstacles. This action plan separates immediate fixes from content improvements and sets a clear acceptance check for each action.
5pages reviewedDemonstration scope
3priority actionsBefore a complete redesign
14 daysproposed action planIllustrative schedule
Assessment and proposed actions
| Priority / page | Scenario finding | Potential impact | Action & acceptance check |
|---|---|---|---|
| P1 · Home | The first mobile screen introduces the studio without a visible enquiry link. | Visitors must search for the next step. | Place “Describe your project” below the value proposition. Check visibility at 390 px and no horizontal overflow. |
| P1 · Contact | The form requires a full address and budget before an initial conversation. | Too much effort for a first enquiry. | Ask for contact details and a short project description; collect the brief later. Test submission, errors and confirmation. |
| P1 · Projects | Three photographs have no material, project or context captions. | Visitors cannot assess the work or suitable projects. | Add the need, solution, material and an authorised image for each real project. Do not invent references. |
| P2 · Services | Bookcases and fitted furniture share a generic description. | Specific customer questions remain unanswered. | Create distinct sections with configurations, scope and an enquiry link. |
| P2 · Mobile | The menu covers content after a link is selected. | Navigation may interrupt reading. | Close the menu after selection; test keyboard access, focus and return to content. |
| P3 · Images | Project imagery has no size variants. | Potentially heavier mobile loading. | Export appropriate image sizes and check dimensions and formats. Measure before/after on the same page under comparable conditions. |
Implementation plan
Week 2 · Strengthen evidence
Owners: business owner + copywriter. Collect facts for three real projects, write captions and clarify the services. Business approval before publication.
Method: manual review of five pages, enquiry-journey tests and targeted checks. These findings are constructed for this demonstration: no real Lighthouse measurements, client visit or conversion uplift is claimed. A commissioned audit separates observed facts, hypotheses and testing limitations. This report describes a fictional initial version before fixes; the Atelier Alba website illustrates the redesigned version.
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